We live in a bizarre moment in. With the internet growing into a tidal wave of chaos and a myriad of things in our life are breaking up into new forms and shapes due to this high-speed connectivity. The music industry, and the musicians who make it-is in a state that is constantly changing. The process of identifying target demographics is an easy task with the variety of analytical software that are available. Music has evolved from a primarily physical products to nearly entirely digital. Traditional marketing has shifted to social media and branding to provide direction.
With the advent of Spotify and other streaming services that make music at a mere click record labels were barely able to beat the indie market for revenue in 2014. This is the ideal time to let artists go without the support of cheap likes for instagram major labels and navigate through the dark waters of the music industry on their own. This is notwithstanding the fact that they may hire for services such as the marketing of social media and even merchandise. Indie artists typically have more creative options than their major label counterparts and typically receive a larger share of the money they earn. If musicians are paying out of pocket for these kinds of services, they may decide to try their hand at marketing their own social media. Take a look at our list of 10 easy music marketing strategies for artists indie.
1. Engage with your fans People want to know what their most loved artists are doing. This is a simple idea and one of the main reasons interviews are an essential element in the promotion of a band. Make sure to tweet your personal story or upload an image of yourself during the process of creating. Another option is to Retweet and reply to your followers. It makes them feel more connected to you. Make sure to show your followers a peek behind the curtain.
2. Maintain your social media accounts up to Up To Date – There is nothing worse than visiting the band’s Facebook or Twitter page and seeing that their schedule dates from last summer. It is essential to update the dates of performances and venues on when you announce the dates. Allow people to fit in their schedules and let them make it to your events. Beyond the tour schedules, make sure that your content is regularly updated to ensure that your fans have an exciting experience every time they visit your website.
3. Connect all your social media Accounts – You must be using Facebook, Twitter, Instagram as well as YouTube each of them should be able to connect to the other. Do not eat too much than you’re able to chew but. There are a myriad of social media sites, and you don’t have to be using every single one of them.
4. Do not sound like a generic advertisement – We’ve all heard of the band with an account on social media that appears to be selling you something with every tweet or post. Be genuine! If you find something that you dislike about a band’s social media profile, you can learn the lessons they made.
5. Visuals, Visuals, and Visuals People are bored with simple text every day. Videos and pictures are distinctive and draw attention to your content and make them want to check out your content. Instagram’s entire business model is built on visuals and is valued at $35 billion. Make a photo in the studio , or record videos with a short message to your followers. Actually, pictures and videos are more likely to be featured in an natural news feed rank than simple text posts do on Facebook.
6. Keep posting regularly and stay active – There’s nothing that can say “we don’t care” quite as a band whose last tweet was posted two years ago. Each day does not have to be consumed by the internet, however regularly posting on social media is a great way to keep fans engaged and interacting with the band.
7. Do not spam – Keep your content unique! The same status or tweet that has the same text and link each day is a big no-no. Don’t let your followers question whether the creator is actually an automated system that is running their social media account. Reusing extremely engaging posts later on is perfectly acceptable.
8. Give Exclusives Out Offering exclusives is a fantastic way to reward fans for signing up to social media channels. You can upload an Mp3 on the internet, and provide a link to your page so that fans who follow your page can download the song and save it into their music library. It is also a great method of growing your database of email addresses.
9. Automate Everything You Can – Automating isn’t necessarily a bad thing. Find out more about the subject and locate an appropriate tool to help you streamline your social media activities. There are a number of great applications available to help you plan your tweets and postings on Facebook.
10. You Can’t Rely Only On Facebook/Instagram/Twitter – This one is a little outside of the realm but still very much a social media tip. It’s not all you are! You’re a musician and not an “Twitter Pic Of The Day” group. Connect with other people in the business, attend book shows Don’t put all your eggs into one basket. Social media is a fantastic instrument for independent artists however it’s not the end-all-be-all.