Most consumers buy merchandise Online today, but do they really prefer it? In fact, research by the National Retail Federation has shown that nearly half of shoppers would rather buy merchandise Online and research it on their mobile devices. With this in mind, many stores have added sizzle to their Web sites. For instance, Scottsdale Fashion Square and Chandler Fashion Center have joined forces with HGTV to Nature offer a Santa HQ digital experience, complete with a synchronized holiday light show, photo shoots with Santa Claus, and “virtual elf outfits.”
Another key benefit of buying merchandise online is that it is easier to compare prices. In addition, many online stores have developed their own return policies and other customer service policies that can shape the way they deal with buyers. As such, it’s critical to make sure your website offers a return policy that works for your customers. Luckily, most buyers are willing to return products if they aren’t happy with the purchase. And if you can provide an easy way to return merchandise, your customers will be more likely to buy from you.
Despite these advantages, there are a number of other drawbacks to buying merchandise Online. For starters, traditional brick-and-mortar businesses can’t keep up with a growing global marketplace. Their products can’t always be available in-store, which means they are restricted to stock availability. However, ecommerce sites have the advantage of being able to monitor visitor trends and ship products in a timely fashion. And ecommerce sites have the advantage of a more personalized shopping experience, thanks to sophisticated technology.
To avoid being left behind, make sure you have detailed product descriptions and high-quality photos. The more information a buyer can view, the more likely they are to buy it. And, don’t forget to check out Janbox’s help center and contact the company if you are unsure of how to go about it. You don’t want to be caught off guard by a mistake! If you don’t have time to devote to your online store, you can buy merchandise Online.
Consumers can trust the authenticity of an online seller by reading reviews. A lot of buyers who buy merchandise Online would prefer to see or touch a product before they make a purchase. A few factors that contribute to this fact include high shipping fees, which can turn them off. A high shipping cost will cause nearly half of consumers to abandon their carts. Free shipping and return policies can also help. Some businesses have even gone as far as installing VoIP systems to help customers make their purchases.
Payment options are also vital for online stores. While PayPal has become the go-to solution for online retailers, there are a number of other popular payment options to choose from. Entrepreneur offers a list of 15 of the most popular ones. Make sure to offer full disclosure and list all shipping costs at the beginning of the buying process. That way, buyers can avoid surprises, and have a worry-free purchase. If you do choose to sell merchandise online, be sure to consider the location of your target audience and their preferred payment method.