Ask any VP of Ecommerce or Online Merchandising Manager what they are doing to increase conversion rate and revenue on their site and they are likely to tell you they are using the latest recommendation engine to generate a highly personalized shopping experience. I would say they are leaving money on the table. Click on a pair of shoes and it will show you three other popular choices, a belt and a handbag to go along with it slot . Recommendation engines can be simple or quite sophisticated but the objective is the same; increase conversion rate and AOV (average order value). So with all of this technology available to dynamically personalize the shopping experience for online shoppers, what place does a “Milk and Eggs” approach have in a cutting edge Ecommerce operation? Better yet, what is a “Milk and Eggs” approach? This term is familiar to anyone with traditional merchandising experience. The concept is pervasive in the retail world and has stood the test of time for one simple reason; it works. You put the Milk and Eggs in the back of the store because you know the customer will find it regardless of location. Other products are strategically placed in route to and from the milk and eggs to increase exposure a.k.a selling opportunities which in-turn increases AOV. The same principle applies to online merchandising but many people are missing the boat. How many sites to you see put the “Top Sellers” or “Most Popular” items at the top of the page or category? This is a self fulfilling prophecy. Your Top Sellers are in the top slots and they remain your Top Sellers as you would naturally expect. It’s like putting your Milk and Eggs at the check-out. Do you like the sights and sounds of a Vegas casino on the strip? Do you like making trips to Harrah’s and feeling the thrill of hearing the bells and whistles when you hit the jackpot? By finding a site that has used slot machines for sale you can purchase one for your home and get that same excitement. Specialty web sites offering these genuine used casino slot machines for sale can be found online, or you can also find them at auction sites such as Ebay. It is best to buy from a reputable dealer close enough to your hometown to be able to view the game in person. In most cases, they can be found for under $300 and they use tokens to play them. Because of the different laws in different states be sure to check with your local authorities before purchasing a used machine. Nine states will not allow them no matter how old they are, and nine require them to be made before 1950. There are thirteen states that do not have a law against gambling machines in your home. The remaining of the 50 states has laws about owning them in suburbs unless they are at least 25 years old. These games make great unique gifts for that special gambler in your life. They can still get the thrill of playing the game of chance and not cost them any money. So if you want one for yourself, or for a loved one, consider purchasing one of these machines for your home and experience all the excitement of a casino in your den or game room.