RSS and Online News

RSS has changed the entire outlook of the online news. RSS means Really Simple Syndication is the family of the web feed formats like the blogs, news updates and the likes. It is basically a format delivering regularly changing web content. An RSS document usually contains full or epitomized text and metadata of the publisher. It is the latest technology which allows you to follow information from multiple sources. These multiple sources are news websites, blogs and forums of the sort.

RSS benefits the users who would like to get the updates from their bookmarked and favorite websites. It can also be used to gather aggregate feeds from different favored websites.

How RSS works would be a major query for the web-laymen. It works by having the webmaster of the particular website maintaining the list of notifications on their website in an organized way. These notifications are called as “RSS Feeds” and users who are interested in knowing the updates check on this list swertres hearing today. There are “RSS Aggregators” which automatically access these RSS feeds and get the results from the websites users really care about. And what makes RSS possible is XML(Extensible Markup Language) which is a kind of code for the web content that could be easily handled by variety of communication devices and mediums.

To read an RSS feed all you would need is RSS feed readers. There are numerous feed readers available online. Popular web-based feed readers would be My Yahoo, Bloglines, Google Reader and the likes email1&1 com. The feed readers are also available for different platforms. For eg, you have FeedReader for Windows operating system, Amphetadesk for Windows, Linux and Mac operating systems. There are several such feed readers available at users own discretion, each feed reader offering different features. Using one such feed reader would be enough for you to have an unlimited access to variety of information sources. Every time the source which has been setup is updated that particular piece of information is stored in the computer. There would be a link appearing which is clickable and when you click on the link you have the access to the entire information which could be news article, blog post or anything which was subscribed for.

So how RSS profits the most to the user is, saving time. Time being the most important constraint, RSS feeds saves the time for the users because they don’t have to visit each site individually and users can still stay informed by retrieving latest content from the sites they are interested in

I have written numerous articles about the marketing benefits of a blog and while I still firmly believed in the medium there seems to be a trend that may result in diminishing returns when it comes to marketing objectives.

With the profound growth of multiple social media sites the use of a blog is incredibly common. Individuals may have numerous blogs on numerous sites. In other words by opening the door wide when it comes to blogging the visibility of your blog may be lost on a vast majority of potential consumers who have a lot of information to chose from.

Some businesses have taken radical steps to remain visible. They have done so by making their business blog a top tier priority. Some businesses in the development phase are finding it difficult to gain any traction from blogging. The primary reason is their tiny slice of the blogoshpere is having a hard time getting noticed so the blogger ultimately rejects blogging as a marketing tool.

Remember I said I am all for blogging, but with the current trend toward an over saturation of blogs you will need to be more strategic in presenting your blog. This will mean the concentrated focus on content and updates.

If you capture an audience and then bail out on updates (even for just a little while) you are likely to find content consumers will leave due to lack of interest.

Think of it this way – your ‘audience’ can be thought of in much the same way as the audience for a television newscast or readers of a newspaper. If the expectation is that at 11 PM nightly viewers can find out the latest news they will tune in nightly at 11 PM. If the television station opted to only air news when they weren’t too busy the audience would not think of that station as a reliable source for timely news. The same is true with a newspaper. If it was only published when the editor had time then subscriptions would fade and advertisers would pull their ads

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