Dogs don’t get to choose their own diet we do that for them. Our choice of food for our dog depends on our own education of what is best for our dogs, with our information predominantly gathered from TV commercials by pet food companies and vets who recommend certain products because of product alliance. These TV commercials on dog food fill your screen with plump chickens; fresh vegetables and a selection of grains and all show a happy, healthy dog on the advertisements. They are generally beautiful ads, emotional marketed to YOU. Dog food commercials are not for your dog, they are produced and marketed for you. Dogs are colour blind, so pet food manufacturers only change the colour and texture of dog food to make it look better to YOU, not your dog. I hope that in this article you discover some interesting pieces of information that you can put into play in the way you select the food for your dog and enlighten you as to how the pet food companies cater to you, alone, and not your dog.
Dog food labels are intentionally made confusing so that pet owners don’t realise that they’re feeding their dog some awful, terrible, disgusting ingredients. Dog food companies heartlessly exploit loopholes which allows them to add a very cheap form of protein that has almost zero nutritional value to a dog instead of essential animal protein your dog needs to survive. Did you know that dog foods that claim to be come from bone, blood and animal fat are often derived from animals suffering from various ailments, and probably not the best choice for your dog. These multi-billion dollar companies are actually allowed to mix in euthanized bodies of various animals into the food you might be buying for your dog. Would you eat meat that came from a euthanized animal? Didn’t think so! So why should your dog be subjected to this? Dogs can have food allergies from commercial dog food which long term for your dog can make them very uncomfortable, sick and weak. These euthanized various animals found in dog food and the animal by-products commonly found can include feathers, hair, leather, gristle and fecal waste. Pretty disgusting isn’t it?
Dogs, being scavengers, also thrive on eggs, berries, fruit and the food that they might find in the preys stomach, such as grains and vegetable matter. But, in saying this, dog’s bodies are unable to process whole vegetables. So with pet food companies ads showing plump chickens and whole vegetables it makes you wonder if they really know that much about a dogs nutritional needs and digestive system. Manufacturers are masters at getting a dog to eat something it would normally turn up its nose too. Do you know how they do this? Fat is sprayed directly on the morsels of food, and that is what you and your dog smell and think would taste wonderful – It’s just an illusion. And those wonderfully shaped and coloured treats and morsels are not for your dogs benefit, they are for yours. Don’t be fooled by pretty shapes and rainbow colours and smiling dogs on the packets – Its emotional marketing at its best. All your dog cares about is the way the food smells, tastes and all you should care about is that it is getting its nutritional needs.
Dogs, just like everyone else, have specific nutritional needs and they need proper vitamins and minerals every day. Low quality ingredients, excessive chemical additives, and poor labelling standards all result in problems for your companion pet, from skin allergies to cancer. Commercial pet foods and some pet food ingredients have been implicated in a number of diseases in companion animals. One potential problem with commercial pet food is pesticide residues, antibiotics, and mould contained in pet food ingredients and manufacturers will not disclose very much information about the sources of ingredients, how they are processed, their quality control standards, or, in some cases, even where the food is made. Doesn’t that make you have some doubt as to how trustworthy a company is if it cannot even tell you those things? It makes me very doubtful!
Think about this… have you ever seen your dog enjoy commercial dog food the way he/she enjoys a good meaty bone? I never have and I have had a lot of dogs in my lifetime and through my business care for all different breeds of dogs, sizes and ages. Do you know why? It is because bones are fresh meat, exactly as you purchase them is exactly what you give your dog. However, with commercial dog food some companies may list real meat as their number one ingredient, but they may actually have more fillers, which reduces the ratio of quality ingredients to useless ones. Ingredients, such as peanut hulls, are used for filler or fiber, and have no significant nutritional value. Because the ingredients they are using are not wholesome, their quality may be extremely variable, and the harsh manufacturing practices destroy many of the nutrients the food had to begin with. Cereal grains are the primary ingredients in most commercial pet foods. These are often the result of an allergy or intolerance to pet food ingredients. And to top that off, sometimes a manufacturer may not have added any preservatives, but the meat or other ingredients may have had preservatives added to them by suppliers. So, by the time the food gets to your dogs plate the good quality that may have been slightly present in the beginning has disappeared. And not every batch of dog food is the same because meat by-products and meat and bone meals vary from batch to batch creating an unstable source of nutrition for pets.
The multinational pet food companies have increased bulk-purchasing power; those that make human food products have a captive market in which to capitalize on their waste products, and pet food divisions have a more reliable capital base and, in many cases, a convenient source of ingredients. The ingredients listed on the label are very much less as to what is actually present in the food – they are tiny; and the items themselves are usually scraps and rejects from processors of human foods-certainly not the whole, fresh ingredients they want you to picture. The labeling of dog food is a confusing discussion to say the least and very much a tell half-truth scenario. Many label rules exist such as; the “Flavour” Rule that states that a food may be labelled as “Beef Flavoured Dog Food” even if it does not contain any beef, as long as the flavour is “sufficiently detectable. When a label reads superfoods “With Real Turkey,” a consumer may assume that he is purchasing quality turkey dog food for his pet. If the label reads “Beef and Liver for Dogs,” the food must contain a combined amount of beef and liver to total 95%, and again there must be more beef since it is listed first. However, as I outlined above the amounts in there are based on tiny morsels and weight – weight is inclusive of water content too.