WHAT TO LOOK FOR IN A WEBSITE BUILDER…
Do They Offer A Free Domain Name?
One of the reasons you have decided or are considering creating a website for yourself is cost, right? And because you have little idea on how to create or design this website you want the website builder company to make it as easy as possible for you to be able to launch or publish your online presence. This is why, when you are looking for an easy to use website builder, you make sure that they offer a free domain name with your website builder package. A domain name can be just as hard to purchase and setup as a website if you do not know what you are doing so being able to combine the two and have a domain name included in your website builder package makes the process less complicated and gives you one less thing to worry about.
Does It Come With Web Hosting Included?
This step of the process is crucial, if your website builder does not come with web hosting or is not a hosted website builder then you might as well create a website from scratch as after you have created the website, you will then need to purchase hosting, configure your website settings, upload all web page files and then publish your website after that. This is a time consuming process and once again will make the process very difficult if you do not have an understanding of web hosting or how to upload files to a server. Make sure that the website builder that you choose is a hosted website builder to eliminate this speed bump.
Do They Include Business Email Addresses?
One of the reasons that you want to launch an online presence is to increase brand awareness and sales opportunities, correct? Well, there is nothing worse than having a website but emailing your clients from a Gmail or Yahoo account to follow up on sales enquiries, I mean, would you buy from someone sending an offer to you from joeblogs at yahoo dot dom? I know I wouldn’t! Make sure that your chosen website builder package includes business email addresses such as firstname.lastname@example.org to ensure that your potential clients know exactly where you are from, to help to increase the overall professionalism and even help to increase sales.
Are There Hundreds Of Quality Design Templates?
A website builder will generally come with a host of DIY design templates for you to use and get started with. Make sure that your website builder package not only comes with website templates but, good quality and well designed, pre-made website templates. A good template will give you a solid canvas to work from, reduce the amount of work you will have to do to enhance the design of your website and the finished product will look a whole lot better. A good design combined with a solid website structure will help to increase website enquiries and ultimately, online sales.
Is There Comprehensive Tutorials To Follow?
This step and the next step are crucial for anyone who is looking to create a website using a DIY website builder. Ensure that the website builder that you choose has a comprehensive database of tutorials to follow that you can use as you go along. It will be like having an open book exam and being able to refer back to the text books for the relevant answers. Building a website using a DIY website builder can be very easy but, if you get stuck, you want to have the answers right there so that you can refer back to them, get the answer you need and move on quickly, without any delays and without frustration.
Do They Provide 24/7 Support?
If you get stuck creating a website half way through your build, you want to know that there are either step by step tutorials to follow or that there is someone there to help or else the process of creating your website or your website could switch from being a 30 minutes up to 3 day project all the way out to 3 weeks or even 3 months by which time, you’ve lost interest, you’ve lost hope and you have given up the ghost. Make sure that the website builder you choose or have chosen comes with a 24 hour, 7 day, or even 5 day support service, so that anytime to you have a problem, question or query regarding the website builder or the website you are creating, you can always turn to someone for expert advice.
HOW TO CREATE A WEBSITE…
Logo & Graphic Design
If you already have an existing offline business you will most likely already have a logo design in place and some marketing material that you may be able to place into your website to increase the overall look and feel of your website, however, if you are a start-up and are just launching your offline / online business this is most likely something that still needs to be done. There are a couple of good options here, one would be to hire a graphic designer to design a logo for you that will look professional and compliment your business image and there are plenty of logo designers and graphic designers out there that will design a logo for you for anywhere between $20 and up to $100. Alternatively, you may decide that you are willing to give it a go for yourself to save money of your start-up capital, in which case, there are also a few tools that you can use to not only create logos but also eye catching banners for your website. You may want to check out SoThink Logo Maker, many of our clients have 4 cylinder engine used this before and find it very easy to use.
Site Structure & Layout
A well thought-out website structure and layout are crucial to the overall performance of your website. Sit down with a piece of paper before stepping into the creation of your website and determine how you would like your website to be laid out and what layout may increase website conversions. You want to ensure that the structure and layout of your website is easy to navigate and point to the places that will be not only of interest to the website visitor but will encourage them to contact you or by your products, after all, we are not launching a business website to give your potential clients something to read and entertain them, we are trying to engage them and entice them to either purchase your products and services or contact you regarding your products and services so that you have a chance of converting that website visitor into a long-term, paying customer.
Content & Images
After you have completed your little draft of how you want your website to be layout out for looks and performance purposes the next step is filling your website up with informative and relevant content and eye catching imagery. The content should be very easy as you are the creator of your business and know exactly what you do and what are the features and benefits of your products and services. With creating content and inserting images here are a couple of basic steps to follow…Have an objective, make a point, steer the reader to places of interest, try and insert your top 5 chosen search terms into your content as much as you can without seeming, ummmm, too spammy, with any images that you insert, before inserting, save the image with a description of the image itself. For Example: If you as selling toilet paper and you have an image of a man holding a toilet roll, try and save the image as man-holding-toilet-paper-roll.jpg and create an alternate text tag when inserting the image as “Man holding toilet paper roll” as this will help with the next step and if you have chosen a good quality website builder, you will able to do this very easily.